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About Us

About Us

The KICKBACK Motorcycle Shows and The Cheltenham Festival of Bikes are organised by ShowCo Limited.
KICKBACK show director is Lorne Cheetham and new business manager is Zoe Cano. We have been organising exhibitions dedicated to rare classics and customied gems since 2010. Our event portfolio includes KICKBACK London Olympia and KICKBACK Birminghma Custard Factory plus The Festival of Bikes in Cheltenham. Lorne started riding bikes at the age of 10 when he jumped on his brother's BSA Bantam. His love for racing started in the early 1970s when he was introduced to Silverstone and Mallory Park. Sheene, Roberts et al. Lorne's first road bike was an FS1E in 1977. Before that he owned a Puch Maxi, he cut everything off it that wasn't needed and turned it into a 'forester'. He has owned several bikes including a 1977 Kawasaki Z1000, Harley Sportster bobber, Triumph flat tracker, Harley Shovelhead chopper, vintage Norton / Ariel brat (pictured), Triumph Bonny ('78) and currently rides a Moto Guzzi V7 street tracker... Lorne lives in Cheltenham with his partner Nicky and three children, Eleanor, Eden and Ned.

"Love is the feeling you get when you like something as much as your motorcycle"

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